Non-regulated demand, led by home improvement.
We deliberately concentrate on verticals where intent is high, compliance is manageable, and we can match enquiries to advertisers who genuinely service them. Regulated verticals are only ever a separate, deliberately-resourced decision.
Live focus
Solar & home improvement
Our beachhead. High-intent enquiries for solar, boilers, windows, roofing and insulation — matched to installers who can service them.
Live focus
Energy & utilities
Switching and supply enquiries from opted-in audiences, routed to advertisers on a cost-per-lead basis.
Live focus
Automotive
Vehicle sale, finance-adjacent and servicing enquiries across non-regulated motoring demand.
Expanding
Trades & home services
Expanding into wider non-regulated trades and home-services demand as supply and advertiser appetite develop.
Looking for a vertical not listed here? We expand based on supply and advertiser appetite — if it's non-regulated, it's worth a conversation.